something straight-forward like "Fresh website copy for Black Rose Florist"

something more evocative and voice-y that gives a feel for the project like "A punk-rock florist in NYC? Say no more!"

Write a brief introduction here.

Describe the project in a few sentences, highlighting its key goals. Introduce and hype up your client, too!

Client Needs, Concept, and Inspo

something like "The Story Behind the Scenes"

Explain the concept and inspiration behind this project. Also let the reader into your client's needs - what was going on in their life/ business that brought them to you? What did you want to accomplish together?

Process and Development

something like "How We Made It Happen"

Give us a breakdown of how you approached the project, any challenges you faced, and how you handled it. Bonus points if there were any interesting surprises along the way! You can also mention details about any collaborators and any special tools or techniques you used.

Final Outcome

something like "The Big Reveal"

Describe (and show!) the final outcome. Explain how the project's end result met or exceeded the initial goals! Include any measurable successes, like increased engagement, sales results, more bookings, etc, if you've got that info from your client.

Client Testimonial

something like "Take it from CLIENT NAME..."

Add direct quotes from the client about their experience and the impact of the project on their business. What was it like working with you? What's the difference between where they were before you worked together and after? What are some of their big takeaways from the project?

Happy Client’s Name

Reflections

something like "Here's what I learned"

Write a few sentences about how the project influenced your future work or what you learned from this project. People like hearing some of those behind the scenes reflections from you, giving insight into your process or approach to the work!